Statistics show that 58% of the Spanish adults will be over weighted around 2030. One of the main reason is inactivity. However Coca-Cola has recently announced global commitments to help fight obesity. In Spain, its agency *S,C,P,F... has proposed to create a new kind of healthy lift, in a shopping center. How it works, when the lift of the door opens, people are confronted instead to stairs and to the message: if you climb the stairs, you are changing the statistics