| Title | Fashion is Everywhere. So Is Anorexia |
| Title (original language) | La mode est partout. L'anorexie aussi |
| Agency | Cossette Communication-Marketing |
| Campaign | Fashion is Everywhere. So is Anorexia |
| Advertiser | Ass. québécoise d'aide aux anorexique & boulimique |
| Brand | ANEB |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Outdoor/Out of Home |
| Photographer | O....er S...b Subscribers Only |
| Concept | S...e Bl....et Subscribers Only |
| Art Director | S...e Bl....et Subscribers Only |
Day & Night Message
Fashion is a sector where eating disorders happen even if they are often not easy to detect. For its 25th anniversary, ANEB has decided to raise awareness about it in a two-step campaign: a billboard of a young girl, dressed with a loose tunic. But when the night comes, the backlight reveals a scrawny silhouette.