You’re sitting on your couch, watching TV and suddenly it freezes, like if the video was loading on Youtube. That’s what Belgians have experienced during the last week of February at the beginning and at the end of their favorite TV Shows in prime time. It was concluded with the following message: “You’re not used to waiting at home. So why wait when you’re on the move.” In a world where people consume TV and videos more and more on their computers or their smartphones and in a very competitive situation for 4G networks access , Duval Guillaume Modem, has found a smart way that stands out from the crowd for BASE with this non-traditional use of TV as media.
Title | Jamming Prime Time TV Shows |
Agency | Duval Guillaume |
Campaign | Surf as fast as if you where at home |
Advertiser | Base |
Brand | Base 4G |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Media Type | Television |
Length | |
Advertising Manager | N..o Va......eye Subscribers Only |
Advertising Manager | O....er .e Ra.....ker Subscribers Only |
Advertising Manager | W...em S...rs Subscribers Only |
Advertising Manager | Is....le B...o Subscribers Only |
Advertising Manager | Jo....an M...a Subscribers Only |
Executive Creative Director | K....en B...ez Subscribers Only |
Executive Creative Director | Ge....ey H....on Subscribers Only |
Creative Team | N...s Si....rt Subscribers Only |
Creative Team | ..m Sch.......kers Subscribers Only |
Strategy Director | P..t Wu....an Subscribers Only |
Account Director | E..e Ja....ns Subscribers Only |
Account Manager | J...en ..n Ly......ens Subscribers Only |
Production Company | C...ar Subscribers Only |
Director | B..t Ca.....ts Subscribers Only |
Sound | So.....lle Subscribers Only |
Agency Producer | M..c ..n Bu.....out Subscribers Only |
Agency Producer | T...n P..m X..n Subscribers Only |
Media (Agency side) | C...t Subscribers Only |
Media (Agency side) | S....na ..n C...em Subscribers Only |
Media (Agency side) | H..s Ve.....en Subscribers Only |