If US agencies were less present in Automotive than usual, they made up for it in other domains. For example, they clearly led the Food & Beverage sector with work from FCB for Michelob Ultra at the top slot and DDB Chicago in 3rd and 5th place respectively for Skittles “Apologize the Rainbow” and Coors Light “Chillboards”. VML for Oreo, Wieden + Kennedy for Budweiser and We Believers for Corona were also widely awarded in this category.
Michelob Ultra: McEnroe vs. McEnroe
Skittles: Apologize the Rainbow
Coors Light: Chillboards
Oreo: Oreocodes (N°6)
Budweiser: Bring Home The Bud (N°9)
Corona: Plastic Fishing Tournament (N°11)
Corona: Native Sportcasters (N°12)
Other notable US performers were Performance Art with its amazing “Black Elevation Map” for Black & Abroad – the number 1 project in Transport and Tourism – and healthcare specialist Area 23 with its “Eyedar” for Horizon at 2nd place in Health & Beauty.
Black Elevation Map
Eyedar
Canada was a creative force in 2023, with BBDO’s “Missing Mataoka” – a retelling of the Pocahontas tale from an indigenous point of view – the most awarded project in the Entertainment & Leisure field.
Another Canadian star was Rethink with “The Unburnable Book” for Penguin (5th in Ent. & Leisure) and above all its work for Heinz, which made it the fourth most awarded agency overall in Food & Beverages.
The report for this region was drawn from awards shows including ANDY, New York Festivals, Clio, AICP awards results among others.
Please check it to see the many brands and agencies that affirmed their creativity globally last year.
