The Publicis Groupe did well for the region last year, as Publicis Middle East scored number 1 in the Automotive category with its work for Jeep; while Saatchi & Saatchi Dubai’s campaign for Kinokuniya Bookstores was at 7th place in Retail - where Leo Burnett MENA also ranked 5th as agency. Just below, at number 8 campaign, were Ogilvy South Africa and KFC with “Anything For the Taste”. 

JEEP: The Call of Adventure

KINOKUNIYA Bookstores: Time to Read

Anything For the Taste

Meanwhile, Ogilvy South Africa and Volkswagen were just outside the Automotive top ten, at 11th place, with “Blind Spot”. Another South African agency, Wunderman Thompson (now VML) from Durban, created the 8th most awarded campaign in Health & Beauty, “Change the Angle” for Lux. 

Blind Spot

Change the Angle

In Entertainment & Leisure, Impact BBDO spoke out about censorship for the newspaper An Nahar, taking 2nd place (as well as 13th). Impact BBDO were also present in Food & Beverages thanks to “Schoolgirl Newscasters” for EBM at 10th place, and FP7 McCann’s “Heinzjack” took the 14th slot in the same category. 

AN NAHAR

Schoolgirl newcasters

Heinzjack