In the UK, Ogilvy once again led the Health & Beauty category with “Cost of Beauty” for Dove. Production company Riff Raff shone for the second year running with a poetic Burberry film “Night Creatures” in Luxury; and Uncommon for British Airways flew to 4^th place in Transport & Tourism.

Cost of Beauty

Night Creatures

British Airways

 

France also saw a strong contender in the form of Publicis Conseil for Renault, which stood out in Automotive (with three campaigns at 2^nd, 4^th and 13^th place) along with DDB Paris with campaigns for Volkswagen (“Inside Jobs”) and Honda Moto (“The Beautiful Fail”).

RENAULT

Plug Inn

Time-Fighters Program

The Store

VOLKSWAGEN

HONDA

Known for its expertise in the Luxury sector, France was once again represented by BETC and Lacoste, which took no less than four slots in the top 15.

 

Germany’s Serviceplan led the Tech category with Dot Pad, but Saatchi & Saatchi was number 2 in Food & Beverages thanks to the Oreo “Cheat Cookies”.

Scholz & Friends were in 6^th place in Retail with “Happy Ramadan” for McDonald’s.

 

 

In Central Europe, the big name was Mastercard and “Where To Settle” from McCann Poland in the Finance category.

 

Reassuringly, Ukraine was also present, thanks to the agencies Bickerstaff and Banda in Transport & Tourism.

 

The report for this region was drawn from awards shows including ADC*Europe, Golden Drum, Eurobest, KIAF results among others.

Please check it to see the many brands and agencies that affirmed their creativity globally last year.