Brands and agencies from the Asia-Pacific region shone brightly in awards shows last year. Asia dominated the Automotive category (alongside France).

Toyota’s “Voice Watch” from Dentsu features at number 5 in Automotive, just ahead Nissan and TBWA/Hakuhodo with “ProPILOT MOP”, and BMW China and TBWA/Bolt with their surreal “Nothing But Sheer Joy” film. Hyundai and INNOCEAN are in 12th place with “Dear My Hero”. The BMW film also scored well in the Luxury sector, in 6th place.

Voice Watch

ProPILOT MOP

Nothing But Sheer Joy 

Dear My Hero

 

In the Retail category “The Unbranded Menu” from McDonald’s and Leo Burnett Philippines is at number 3.

 

Also at number 3, this time in the Finance & Insurance category, are Partners Life and Special Group New Zealand with “Last Performance”.

In the same category, at number 6, is Australia’s NRMA and Bear Meets Eagle On Fire with “Duel”.

 

Note that the number 1 campaign in Tech, the Dot Pad from Serviceplan Germany, is a partnership with a South Korean company, Dot Incorporation.

In total, no less than six campaigns from the APAC region are in the top 15 in the Transport & Tourism category. 

 

The report for this region was drawn from awards shows including MAD Stars, Spikes and AdFest results among others. 

Please check it to see the many brands and agencies that affirmed their creativity globally last year.