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D&AD Awards

Creative Award
London, United Kingdom

2016 D&AD Awards Award Winners

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2016 D&AD - Black Pencil - Service Innovations
Creativity for Good

3 Words To Address The World

AGENCY: WHAT3WORDS
BRAND: What3Words
CATEGORY: Service Innovations
AWARD: Black Pencil
ADVERTISER: What3Words

2016 D&AD - White Pencil - Service Innovations
Creativity for Good

CLEVER BUOY

AGENCY: M&C Saatchi
BRAND: Optus
CATEGORY: Service Innovations
AWARD: White Pencil
ADVERTISER: Optus Pty. Ltd.

2016 D&AD - White Pencil - Advertising & Marketing Communications - Brand
Creativity for Good

Security Moms

AGENCY: .
BRAND: Sport Clube Do Recife
CATEGORY: Advertising & Marketing Communications - Brand
AWARD: White Pencil
ADVERTISER: Sport Clube Do Recife

2016 D&AD - Yellow Pencil - Direct Mail
Direct

The HIV+ Issue

AGENCY: Saatchi & Saatchi Geneva
BRAND: Vangardist Magazine
CATEGORY: Direct Mail
AWARD: Yellow Pencil
ADVERTISER: Vangardist Magazine

2016 D&AD - Yellow Pencil - Direct Acquisition & Retention
Direct

The Interactive Form

AGENCY: BETC Paris
BRAND: Canal +
CATEGORY: Direct Acquisition & Retention
AWARD: Yellow Pencil
ADVERTISER: Canal+

2016 D&AD - Yellow Pencil - Creative B2C Campaign - Low Budget - Under 60k
PR

Color For The Colorblind

AGENCY: FCB Chicago
BRAND: Valspar
CATEGORY: Creative B2C Campaign - Low Budget - Under 60k
AWARD: Yellow Pencil
ADVERTISER: Valspar Corporation

2016 D&AD - Yellow Pencil - Integrated Digital Campaigns
Digital Marketing

Groceries Not Guns

AGENCY: Grey Group Canada
BRAND: Moms Demand Action for Gun Sense in America
CATEGORY: Integrated Digital Campaigns
AWARD: Yellow Pencil
ADVERTISER: Moms Demand Action for Gun Sense in America

2016 D&AD - Yellow Pencil - Branded Content & Entertainment - Live Experience
Branded Film Content & Entertainment

Unforgotten (Case Film)

AGENCY: FCB Chicago
BRAND: Illinois Council Against Handgun Violence
CATEGORY: Branded Content & Entertainment - Live Experience
AWARD: Yellow Pencil
ADVERTISER: Illinois Council Against Handgun Violence

2016 D&AD - Yellow Pencil - Best Public Affairs Campaign
PR

Holograms For Freedom

AGENCY: DDB Madrid
BRAND: No Somos Delito
CATEGORY: Best Public Affairs Campaign
AWARD: Yellow Pencil
ADVERTISER: No Somos Delito

2016 D&AD - Yellow Pencil - Innovative Product Design
Product Design

Funtastic Hand

AGENCY: Publicis Colombia
BRAND: Cirec Foundation
CATEGORY: Innovative Product Design
AWARD: Yellow Pencil
ADVERTISER: Cirec Foundation (Rehabilitation and Prosthesis Center)

2016 D&AD - Yellow Pencil - Use of Music for Film Advertising
Film Advertising Crafts

Silver Skaters

AGENCY: Saatchi & Saatchi
BRAND: Rekorderlig
CATEGORY: Use of Music for Film Advertising
AWARD: Yellow Pencil
ADVERTISER: Rekorderlig

2016 D&AD - Yellow Pencil - Innovative Media
Integrated & Innovative Media

Emoji Ordering

AGENCY: CP+B
BRAND: Domino's Pizza
CATEGORY: Innovative Media
AWARD: Yellow Pencil
ADVERTISER: Domino's Pizza

2016 D&AD - Yellow Pencil - Integrated - Large Business (over 500 employees)
Integrated & Innovative Media

Newcastle Band of Brands

AGENCY: Droga5
BRAND: Newcastle Brown Ale
CATEGORY: Integrated - Large Business (over 500 employees)
AWARD: Yellow Pencil
ADVERTISER: Heineken

2016 D&AD - Yellow Pencil - Mobile Apps
Mobile Marketing

Make Up Genius

AGENCY: McCann Paris
BRAND: L'Oréal
CATEGORY: Mobile Apps
AWARD: Yellow Pencil
ADVERTISER: L'Oréal

2016 D&AD - Yellow Pencil - TV Commercials 41-60 seconds
Film Advertising

Proudly Seeking Pleasure

AGENCY: LOLA MullenLowe
BRAND: Magnum
CATEGORY: TV Commercials 41-60 seconds
AWARD: Yellow Pencil
ADVERTISER: Unilever

2016 D&AD - Yellow Pencil - Cinema Commercials 61-120 Seconds
Film Advertising

Shoplifters

AGENCY: adam&eveDDB
BRAND: Harvey Nichols
CATEGORY: Cinema Commercials 61-120 Seconds
AWARD: Yellow Pencil
ADVERTISER: Harvey Nichols

2016 D&AD - Yellow Pencil - Direct Product & Service
Direct

Brewtroleum - The Process

AGENCY: Colenso BBDO Auckland
BRAND: DB Export
CATEGORY: Direct Product & Service
AWARD: Yellow Pencil
ADVERTISER: DB Breweries Ltd.

2016 D&AD - Yellow Pencil - Ambient
Outdoor Advertising

Brewtroleum - The Process

AGENCY: Colenso BBDO Auckland
BRAND: DB Export
CATEGORY: Ambient
AWARD: Yellow Pencil
ADVERTISER: DB Breweries Ltd.

2016 D&AD - Yellow Pencil - Use of Music for Film Advertising
Film Advertising Crafts

Rule Yourself | Michael Phelps

AGENCY: Droga5
BRAND: Under Armour
CATEGORY: Use of Music for Film Advertising
AWARD: Yellow Pencil
ADVERTISER: Under Armour

2016 D&AD - Yellow Pencil - Direction for Film Advertising
Film Advertising Crafts

Rule Yourself | Michael Phelps

AGENCY: Droga5
BRAND: Under Armour
CATEGORY: Direction for Film Advertising
AWARD: Yellow Pencil
ADVERTISER: Under Armour