2017 The One Show Award Winners
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Global Nike
AGENCY:
Wieden + Kennedy
BRAND:
Nike
CATEGORY:
Agency/Brand Collaboration / Five Year
AWARD:
Penta
ADVERTISER: Nike
TBWAMedia Arts Lab + Apple
AGENCY:
TBWA\Media Arts Lab
BRAND:
Apple
CATEGORY:
Agency/Brand Collaboration / Five Year
AWARD:
Penta
ADVERTISER: Apple Inc.
Life is Electric
AGENCY:
Dentsu Inc.
BRAND:
Panasonic
CATEGORY:
Packaging / Specialty
AWARD:
Gold
ADVERTISER: Panasonic
Rule Yourself | Michael Phelps
AGENCY:
Droga5
BRAND:
Under Armour
CATEGORY:
Television / Long Form - Single
AWARD:
Gold
ADVERTISER: Under Armour
Rule Yourself | Michael Phelps
AGENCY:
Droga5
BRAND:
Under Armour
CATEGORY:
Craft - Cinematography / Cinematography - Single
AWARD:
Gold
ADVERTISER: Under Armour
Rule Yourself | Michael Phelps
AGENCY:
Droga5
BRAND:
Under Armour
CATEGORY:
Online Films & Video / Short Form - Single
AWARD:
Gold
ADVERTISER: Under Armour
The boys
AGENCY:
Clemenger BBDO Melbourne
BRAND:
Bonds
CATEGORY:
Online / Short Form - Campaign
AWARD:
Gold
ADVERTISER: Bonds
The reversed trailer
AGENCY:
TRY/Apt
BRAND:
Volkswagen
CATEGORY:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
AWARD:
Gold
ADVERTISER: Volkswagen
The reversed trailer
AGENCY:
TRY/Apt
BRAND:
Volkswagen
CATEGORY:
Innovation in Print & Outdoor / Ambient Media
AWARD:
Gold
ADVERTISER: Volkswagen
Swishy Chug: The Fake Brand That Led to Real Results.
AGENCY:
Zimmerman Advertising
BRAND:
Jamba Juice
CATEGORY:
Real-Time Response / Activity / Proactive Communications
AWARD:
Gold
ADVERTISER: Zimmerman Advertising
brainBAND
AGENCY:
Leo Burnett Sydney
BRAND:
Samsung
CATEGORY:
Use of Technology / Physical Product & Mobile Integration
AWARD:
Gold
ADVERTISER: Samsung
brainBAND
AGENCY:
Leo Burnett Sydney
BRAND:
Samsung
CATEGORY:
Use of Technology
AWARD:
Gold
ADVERTISER: Samsung
The Next Rembrandt
AGENCY:
J. Walter Thompson Amsterdam
BRAND:
ING Bank
CATEGORY:
Experiential / Installations
AWARD:
Gold
ADVERTISER: ING Bank
The Next Rembrandt
AGENCY:
J. Walter Thompson Amsterdam
BRAND:
ING Bank
CATEGORY:
Innovation in Print & Outdoor / Ambient Media
AWARD:
Gold
ADVERTISER: ING Bank
Change Please 2
AGENCY:
FCB London
BRAND:
The Big Issue
CATEGORY:
Physical Product
AWARD:
Gold
ADVERTISER: The Big Issue
The BulletPen
AGENCY:
McCann Worldgroup Colombia
BRAND:
Ministry of National Education
CATEGORY:
Media Relations
AWARD:
Gold
ADVERTISER: Ministry of National Education
WhatsGerman
AGENCY:
Serviceplan Group
BRAND:
WhatsGerman
CATEGORY:
Mobile / Utility
AWARD:
Gold
ADVERTISER: Plan.Net Group
SEA HERO QUEST
AGENCY:
Saatchi & Saatchi
BRAND:
Deutsche Telekom
CATEGORY:
Innovation in Interactive / Gaming
AWARD:
Gold
ADVERTISER: Deutsche Telekom AG
SEA HERO QUEST
AGENCY:
Saatchi & Saatchi
BRAND:
Deutsche Telekom
CATEGORY:
Innovation in UX / UI / Single Channel
AWARD:
Gold
ADVERTISER: Deutsche Telekom AG
Unacceptable Acceptance Letters
AGENCY:
Goodby Silverstein & Partners
BRAND:
The Hunting Ground
CATEGORY:
Craft / Animation - Campaign
AWARD:
Gold
ADVERTISER: The Hunting Ground
