World’s Top Independent Agencies

What makes a top independent agency? It starts with independence. Not having to answer to shareholders or other divisions across a siloed, bureaucratic organisation means we have one agenda: yours.

Know this: We’re going to push it. 100%. Like it’s our own. Just enough is never good enough. You’ll feel it in our people. The work we do is a calling, and how we do it is a way of life.

Increasingly, marketing must generate faster, more powerful, more enduring solutions to complex challenges and opportunities. That calls for a more dynamic approach to agency resourcing.

It’s a mistake to assume that because a holding company owns a portfolio of agencies, they’ll be best able to respond fluidly to micro-market by micro-market sensitivities and changes. A network of independent agencies – world-class in their specialties and rooted in their markets – can do this more reliably when they collaborate, create, plan, and execute together on demand.

Worldwide Partners' agencies represent elite expertise in specific disciplines, categories, and markets. A growing number of marketers are turning to us for customized national, multinational, and global solutions, as we bring together more than 80 independent agencies in over 40 countries – all with unbridled commitment and a penchant for collaborating. Our partners work together because they choose to, not because they’re required to. Every day, they combine to seize broader growth opportunities for their brands.

The following profiles will introduce you to 10 of the top independent agencies in the world. While they hail from different countries and offer unique areas of expertise, they all share a central foundation.

• They’re all redefining their specialties.
• They know their markets better than any global researcher can.
• They bring a level of self-directed energy only pride can spark.
• They’re master collaborators who can bring it all together.

As a result, their work makes an impact, not just an impression. It’s no wonder they all have clients who are raving fans – because they’ve made brands and marketers famous.

With them, and because of them, we’re eliminating the traditional compromise of global marketing. You’ll never again have to trade great for big, extraordinary for fast, or local for global. 

https://www.campaignlive.co.uk/article/indie-proud-worlds-top-independent-agencies/1828143