Title | When Red Balloons Fly |
Brief | A lonely little boy makes a late-night phone call to 911 in search of his mother who has gone to heaven. The gentle-hearted police officer on the other end of the call tells the boy that he can communicate with his mother by attaching messages to red balloons and releasing them into the sky. This is a tale – based on a true story – of the kindness that helps a little boy let go of his pain and loss and treasure memories to remember. |
Agency | Havas Taipei |
Campaign | When Red Balloons Fly |
Advertiser | Kingston Technology |
Brand | Kingston |
Posted | November 2016 |
Business Sector | Consumer Electronics & Audio-Visual |
Story | In 1998, the memory-stick was invented and it created a new revolution of saving files .All of the memory sticks emphasize on how quickly they can store files or how big their capacity is, but for consumers, touching and unforgettable memories are the most important. We decided to transform touching “memory” stories into movies to bring out people’s tears ---this is “When Red Balloons Fly”. |
Media Type | Web Film |
Chief Creative Officer | Fish Chen |
Copywriter | Fish Chen |
Copywriter | Chinchin Chien |
Art Director | Marvin Liu |
Art Director | Jay Chen |
Art Director | Mon Lai |
Account Director | George Bai |