Title | For Menstruation |
Agency | TBWA\Helsinki |
Campaign | Tampon for Men |
Advertiser | Vuokkoset |
Brand | Vuokkoset |
Date of First Broadcast/Publication | 2024 / 3 |
Business Sector | Hygiene & Personal Care Products |
Story | After launching tampon for men last year, Finnish brand Vuokkoset is now releasing a new gender-neutral 'For Menstruation' product family. The goal is to expand the menstrual discussion to include non-binary individuals. The gender-neutral product family will be available in stores in June 2024. |
Media Type | Packaging, Branding & Design |
Creative Director | Heidi Taina |
Chief Creative Officer | Alex Pineda |
General Creative Director | Paula Sonne |
Account Manager | Rosa Kojonkoski |
Copywriter | Heikki Karstu |
Photographer | Buzz Creative Content Studio |
Communications | Emma Pettersson |
Business Director | Iikka Maunumaa |
Art Director | Mikko Roininen |
Digital Design | Max Naumanen |