| Title | Eat it or Wear it: 1 |
| Agency | TBWA\Helsinki |
| Campaign | Eat it or Wear it |
| Advertiser | Karhu x Valio |
| Brand | Karhu x Valio |
| Date of First Broadcast/Publication | 2023 / 10 |
| Business Sector | Shoes |
| Story | Karhu, renowned for their impeccable shoe designs, drops several new shoes in a year but this time the drop was tastier than usual. The new drop was inspired by the “Is It cake” trend that has gone wild around the world. Partnering with Valio, a staple in Finnish homes for dairy and bakery products, they dropped a unique shoe that combines fashion and food: the Aria 95 Valio Baker. |
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