| Title | Two Cents |
| Agency | Ogilvy |
| Campaign | Ready to Make Sense of Your Money |
| Advertiser | Citizens Bank |
| Brand | Citizens Bank |
| Date of First Broadcast/Publication | 2024 / 3 |
| Business Sector | Banking, Finance, Law & Insurance |
| Story | The Great Wealth Transfer is set to move an estimated $50 trillion from Baby Boomers to younger generations, marking a pivotal shift in U.S. financial dynamics. However, these heirs generally lack a sense of affluence. Unpublished proprietary research from Citizens reveals mixed feelings about finances: 60% of people feel hopeful or optimistic about their future personal finances, while 74% are worried about the country's economic situation… And although 66% feel confident managing their money, there's room for banks to boost this confidence: 80% of respondents wish to feel more assured in making financial decisions. In today’s environment, whether you want it or not, financial advice, suggestions and hacks are flooding our feeds, making it difficult to know where to turn – especially when it comes to money. Ready to Make Sense of Your Money invites consumers to drown out the noise and partner with Citizens to gain the financial clarity they need to confidently move forward on their financial journey by enhancing financial clarity. |
| Media Type | Television |
| Length |