| Title | Cat |
| Agency | Ogilvy |
| Campaign | Find Your Slice of Life |
| Advertiser | IKEA |
| Brand | IKEA |
| Date of First Broadcast/Publication | 2023 / 7 |
| Business Sector | Home Furniture |
| Story | Ikea is highlighting its storage solutions ahead of the return to school with an artfully done slice of life series premiering on TikTok. Each short features a diverse cast of characters navigating life’s challenges with the help of Ikea’s organizational tools. College is known for its cramped living situations, and the TikTok series showcases how Ikea can help eliminate some of the stress. The choice of using an anime speaks to the brand’s desire to court Gen Z consumers. Anime, which is popular among young people, has also been used by Acura to attract young premium drivers. The slice of life animes are intended to show the ins and outs of everyday life. They act as glimpses into the character’s world, highlighting the beauty and complexity of normalcy. By choosing this format for its most recent TikTok campaign, Ikea is showing how its products can be used in a practical way. |
| Media Type | Television |
| Length |