| Title | Come with us to Possibility Place |
| Agency | Amplify |
| Campaign | Come with us to Possibility Place |
| Advertiser | |
| Brand | |
| Date of First Broadcast/Publication | 2023 |
| Business Sector | Internet Sites (Excluding ISPs) / Apps. |
| Tagline | Amplify + Pinterest create a destination where the everyday becomes extraordinary... |
| Story | Pinterest is seen as a place for making plans, whether that’s planning for Big Moments (a wedding, or a home renovation) or the every day (meal prep, tomorrow’s look). However, to boost cultural relevance with new and existing users, we needed to show how Pinterest supports turning these dreams into reality. |
| Philosophy | Possibility Place We created Possibility Place to show our audience ‘It’s Possible’ to make the everyday amazing with Pinterest. Through a beauty salon, a corner store and a DIY shop we invited guests to try something new and get inspired with Pinterest. We created a central London destination full of inspiration, experiences and programming. Connecting the Pinterest online to IRL, enabling our audience to see how Pinterest could elevate their everyday. |
| Problem | Our approach focused on transitioning from virtual planning to real life doing, by instilling confidence, providing tools, and igniting creativity with our target audience to pursue their desired lifestyles. We centred our strategy on celebrating everyday moments by leveraging cultural creators, products, and programming to inspire ideas, evolve thinking, promote planning, and encourage collaboration. |
| Result | 2.3m organic influencer reach (est.) 1.5m scial content impressions (est.) 7,500+ RSVPs 814 workshop attendees Full Capacity for every hour we were open |
| Media Type | Events |
| More Information | https://www.weareamplify.com/work/global/come-with-us-to-possibility-place |