| Story | Cadbury Mini Eggs are big, they’re huge, so big in fact that they’re the UK’s biggest selling chocolate egg at Easter time*. But they’re still only 3cm tall. So VCCP London created a tiny small campaign to celebrate them around the nation, which launches today. The social-first campaign centres around small OOH special builds made to look like real full scale OOH and carrying JCDecaux branding (with their agreement). They were filmed in-situ with the camera panning back to reveal the true scale of the Mini Eggs billboards against their backdrops. In addition to the small scale of the ads, the campaign was also completed on a tiny budget by a small but mighty team from Cadbury agency of record VCCP London, as well as their global content creators Girl&Bear and creative digital agency Bernadette. The campaign is a celebration of craft in miniature form, with model maker Paul Baker making the tiny ads as well as little ladders, buckets and pasting brushes to bring the installations to life. One installation is also illuminated so it could be shot at night. |