After 36 years, Peru went back to the World Cup. The only problem was that, because of the time zone, the matches where in working ours. A real problem for the ones who can’t stop... a real problem for a dairy factory. But, who can replace them in a country so desperate to watch their national team?
Philosophy
In Laive, we live more
Problem
A dairy factory can’t stop in an unexpected situation, so we needed a solution to help this Peruvians fulfilled their dream of watching their country in the World Cup after 36 years.
Result
+700k views in the first weeks +2,5 million impressions +40 unexpected resumes received +40 Peruvians replaced 1 entire country cheering for their team