TitleInconstant Regular
Agency
Campaign There's Nothing Comic About Dyslexia
Advertiser Dyslexia Scotland
Brand Dyslexia Scotland
Date of First Broadcast/Publication 2023
Business Sector Institutional/Public Interest/Non-Profit Org.
Story You’ve seen the memes, tweets, reels, and posts mocking Comic Sans and everyone who dares to use it. But did you know that Comic Sans actually helps people with dyslexia to read better? Yes, the most hated and despised font in the world actually has a superpower. So when our partners at Dyslexia Scotland asked for our help to raise awareness of the fact that 10% of the world’s population doesn’t have the right access to information, we knew just what to do. We threw Comic Sans at the world’s top designers and ran. And “why at them?”, you may ask. Well, designers are the ones who decide how things are presented. The problem is: they end up prioritising beautiful layouts over accessibility, and by doing so, fully exclude dyslexic people.
Media Type Case Study
Length

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