Drowning is the second highest cause of accidental death among children in Portugal with 274 incidents recorded in recent years in the country. As the summer-holiday season was approaching, non-profit organization APSI released this film to showcase the dangers of swimming pools and how such fatal accidents could happen in silence. Drowning is often a silent, quick way to die; the splashing and screaming we're accustomed to seeing in Hollywood movies and TV shows doesn’t always take place as such, but many parents are unaware of that. Hence it was very important to educate them to be aware of the dangers during summertime in Portugal as well as how that listening out for the sounds of a pool accident was a fallacy.
Philosophy
Drowning is often a silent, quick way to die; the splashing and screaming we're accustomed to seeing in Hollywood movies and TV shows doesn’t always take place as such, but many parents are unaware of that. Hence it was very important to educate them to be aware of the dangers during summertime in Portugal as well as how that listening out for the sounds of a pool accident was a fallacy.
Problem
Drowning is the second highest cause of accidental death among children in Portugal with 274 incidents recorded in recent years in the country. As the summer-holiday season was approaching, non-profit organization APSI released this film to showcase the dangers of swimming pools and how such fatal accidents could happen in silence.