You’ve been tagged by Omo

We’re familiar with the idea of detergent that comes in handy doses, but Omo and its agency TBWA\RAAD in Lebanon invented something different. In a partnership with sports kit retailer Sports 4ever, a special Omo tag was attached to sporting apparel alongside the conventional label. ‘The first wash is on us,’ it read. Just set the tag aside, and when you’ve made your new item nice and dirty with your sporting efforts, stick them both in the washing machine and let the spin cycle do the rest.