| Title | Crunchin' Chicken (Billboard) |
| Agency | TBWA\RAAD |
| Campaign | Crunchin' Cheese |
| Advertiser | KFC x Cheetos |
| Brand | KFC x Cheetos |
| Date of First Broadcast/Publication | 2024 / 4 |
| Business Sector | Restaurants & Fast Food |
| Story | In a bold move that's set to shake up taste buds across the region, KFC has joined forces with the iconic Cheetos to unveil a culinary sensation: Crunchin' Cheese Fried Chicken! KFC has a reputation for pushing boundaries, and this collaboration with Cheetos is no exception. Teaming up with Cheetos, renowned for its bold and exciting flavors, KFC has created a fusion that's larger than life – guaranteed to leave consumers craving more. Imagine the crunchiest collaboration yet: where Original meets Crunchin' Cheese in the Colonel's Kitchen. It's a flavor showdown like no other, with Colonel Sanders and Chester the Cheetah leading the charge. Picture it: Flavor vs. Flavor. Crunch against Crunch. This tantalizing partnership is more than just a meal; it's a sensory explosion. With Finger Lickin' Good at its heart, KFC X Cheetos delivers a mouthwatering experience that defies expectations. This isn't just food; it's an event. What started with a series of teaser films and social media executions to build excitement – unveiling the iconic characters Colonel Sanders and Chester the Cheetah coming together – quickly evolved into a fully-fledged 360-degree campaign including TVC, digital, and OOH touchpoints that are captivating the audience. KFC Arabia and Cheetos are officially #PartnersInCrunch, and the results are nothing short of extraordinary. Buckle up – your taste buds are in for a wild ride! |
| Media Type | Billboard |
| Chief Creative Officer | Walid Kanaan |
| Finishing Coordinator | Mike Thomas |
| Account Director | Ahmed Hamza |
| Retoucher | Girish Salpaya |
| Account Director | Richard Rao |
| Creative Director | Rodrigo Scapolan |
| Executive Creative Director | Frederico Roberto |
| Producer | Alia Fakha |
| Managing Director | Joe Lahham |
| Senior Producer | Natasha Oneto |
| Executive Digital Director | Rony Skaf |
| Strategic Planner | Ramez Rahal |
| Head of Content | Tony Kayouka |
| Digital Design Lead | Leo Paul |
| Manager of Communications | Romy Abdelnour |
| Senior Producer | Abir Hanna |
| Social Media Executive | Rayan Hilal |
| Social Copywriter | Sanele Ngubane |
| Senior Director | Diogo Seibert |
| Copywriter | Farida Abdel Aal |
| Senior Account Executive | George Oghgassian |
| Account Executive | Layla Adib |
| Social Media Manager | Hamza Khan |
| Social Media Executive | Carol Younan |
| Digital Account Executive | Karim El Khoury |
| Digital Account Executive | Diala Toska |
| Communications Senior Director | Lea Moufarej |
| Content Creator | Ahmed Abouelnour |
| Finalizing | Kalaiselvan Mariyappna |
| Finalizing | Sugan Jeevarathinam |
| Finishing Coordinator | Steve Guiragossian |
| Graphic Designer | Dheepu Peter |
| Graphic Designer | Binoy Samuel |
| Designer | Smithesh Krishnan |
| Content Creator | Abdulrahman Hany |