Title | Campbell’s pAIntings |
Agency | Zulu Alpha Kilo |
Campaign | Campbell’s pAIntings |
Advertiser | Campbell's |
Brand | Campbell Company of Canada |
Date of First Broadcast/Publication | 2024 / 3 |
Business Sector | Food |
Story | Campbell Company of Canada is putting the AI in pAIntings with its latest marketing campaign aimed to help modernize its iconic red and white condensed soup can. The soup brand is leveraging generative artificial intelligence (AI) to reimagine artwork of its iconic can through various artistic styles, which will debut on social. For decades, Campbell’s has been a leading food brand and an art inspiration. The soup brand has brought to life engaging visualizations of how its famous red and white can could have been painted in a range of styles from the past, intended to reconnect Campbell’s with creativity. As part of their “Campbell’s pAIntings” campaign, the brand’s Instagram page @campbellcanada, will be transformed into a virtual gallery featuring over a dozen reimagined artistic AI outputs, to surprise and delight consumers and art lovers alike. The artwork will also pop up on transit shelters. |
Media Type | Television |
Length | |
Agency | Zulu Alpha Kilo |
Creative Chairman | Zak Mroueh |
Chief Creative Officer | Brian Murray |
Chief Creative Officer | Jenny Glover |
Associate Creative Director | Michael Romaniuk |
Art Director | Michael Romaniuk |
Associate Creative Director | Marco Buchar |
Copywriter | Marco Buchar |
Account Manager | Alyssa Guttman |
Executive Director | Sean Bell |
Technology | Sean Bell |
Strategy Team | Aurora Stewart de Peña |
Agency Producer | Ola Stodulska |
Agency Producer | Steven Czikk |
Media Agency | Spark Foundry |
Media Team | Christina Falconer |
Media Team | Doyeon Kim |
Media Team | Varun Oza |
Post | Zulubot |
Production Company | Zulubot |
Post | Lena Hamady |
Post | Sarah Dayus |
Online Producer | Lena Hamady |
Sound Design Company | Zulubot |
Studio | Zulubot |
Production Artist | Mila Lukezich |
Executive Strategy Director | Heather Segal |
Public Relations | spPR |
PR | Sonia Prashar |
PR | Aileen O’Sullivan |
PR | Nikita Shivdasani |
Editor | Oren Michaels |
Mix Engineer | Oren Michaels |
Studio Manager | Sandra Noto |
Studio Manager | Henry Eugenio |