Title | Vanback |
Agency | Zulu Alpha Kilo |
Campaign | Vanback |
Advertiser | Vancity Original |
Brand | Vancity Original |
Date of First Broadcast/Publication | 2023 / 6 |
Business Sector | Apparel & Accessories Stores |
Story | Spearheaded by the Vancouver office of independent creative agency Zulu Alpha Kilo for sports apparel brand VANCITY ORIGINAL®, the initiative launched this week with a website featuring 15 VANBACK jerseys that are being offered exclusively to anyone who can pledge $200 million towards a future team. With 15 key players secured, pledges would add up to $3 billion, roughly the average valuation of an NBA team. Coinciding with NBA draft day, one of the VANBACK jerseys was delivered by security guards to the VANCITY ORIGINAL® store on Thursday night, encased in plexiglass. The price tag of $200 million raised many eyebrows. “We’re hoping this initiative will help get Vancouver back on the radar as the perfect city for a future team,” says VANCITY ORIGINAL® founder Jeff Martin. “We’ve got the fans. We just need some billionaires to help us out.” Fans can see the digital jerseys at VANBACK.ca and create their own to show their support or follow along at @teamvanback on Instagram and Twitter. The initiative’s goal is to rally fan support and get enough billionaires on board to help build a team that can take the ball and run with it. Without travelling, of course. |
Media Type | Digital |
Length | |
Chief Creative Officer | Zak Mroueh |
Executive Creative Director | Dean Lee |
Art Director | Dean Lee |
Executive Creative Director | Michael Mayes |
Copywriter | Michael Mayes |
Managing Director | David Tremblay |
Chief Design Officer | Stephanie Yung |
Production Company | Zulubot |
Executive Producer | Adam Palmer |
Agency Producer | Tim Lynch |
Agency Producer | Colleen Allen |
Director of Integrated Production | Ola Stodulska |
Integrated Producer | Sarah Lasch |
Communications Director | Kelly Flynn |
Editor | Brian Noon |
Post Production | Brian Noon |
Post Production | Dan McCarthy |
Post Production | Colour |
Mix Company | Noah Mroueh |
Director of Photography (DOP) | Philip Jarmain |
Digital Design Director | Damian Simev |
Designer | Peter Kosciolek |
Executive Strategy Director | Sean Bell |
Web Developer | Kyle Collins |
Director of Interactive Production | Ece Inan |
Studio Artist | Jeannette Downes |
Motion Graphics Designer | Cecilia Bernasch |
Media Agency | Zulumatic |
Head of Media | Alicia Petralia |
Media planning/buying | Andrea Poisson |
Community Manager | Vittoria Gibson |
Post | Lena Hamady |
Production Coordinator | Cara Tarbaj |
DIT | Chris Rollett |
Sound Mix and Design | Dave Pullmer |
Gaffer | Steve De Zwart |
Best Boy | Greg Milton |
Executive Strategy Director | Erica Shalinsky |
Web Developer | Jake Edwards |