| Title | The Drive-In Closet |
| Agency | Fitzroy |
| Campaign | The Drive-In Closet |
| Advertiser | Hyundai Motor Group |
| Brand | Hyundai Kona |
| Date of First Broadcast/Publication | 2017 / 11 |
| Business Sector | Cars |
| Story | The new KONA by Hyundai can be personalised in a multitude of ways. Different options can be chosen for the car’s exterior, roof, seatbelts… even the interior’s stitches can be customised to your personal taste. To illustrate this, creative agency Fitzroy made a ‘spectacular’ and showcased it on the Marktplein in Rotterdam: a drive-in closet. The KONA by Hyundai fits the oversized closet perfectly, as en extension of your wardrobe. |
| Media Type | Case Study |
| Length | |
| Production | Goed Bezig |
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