| Title | Pill-iD |
| Agency | Herezie |
| Campaign | Pill-iD |
| Advertiser | Pill-iD |
| Brand | Pill-iD |
| Date of First Broadcast/Publication | 2021 / 6 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | Drugs are present in all areas of society, regardless of race, age or background. People are using drugs and that is not about to change. But can technology help limit and educate about the risks involved? |
| Problem | Pill-ID, a simple and anonymous digital experience to provide information about drugs anywhere in the world from a simple photo taken by an iPhone. Intended for people who are about to take an MDMA-based pill, Pill ID relies on the Nuit-Blanche database, which lists the different narcotics known on the European market. All user data is completely anonymous and untraceable. The application strictly never encourages the use of drugs, but simply educates on the known risks and information of each. |
| Media Type | Case Study |
| Length | |
| Digital Agency | Rehab Agency |