HAVAS LAUNCHES HAVAS CONSUMER HEALTH GERMANY AND APPOINTS DIRK POSCHENRIEDER AS THE NEW MANAGING DIRECTOR GERMANY

Poschenrieder joined Havas Health & You in 2017 as Managing Director of the Düsseldorf office. In 2021, he also took over responsibility for the newly founded healthcare PR agency Havas Red Health in Germany, which he manages together with General Manager Justine Piechatzek. In his new created role, Poschenrieder will continue to report to Elizabeth Egan, CEO Europe Havas Health & You.

‘’I am thrilled about this launch. In consultation with clients, it’s very clear that to have a specific Consumer Healthcare agency fits their needs at this time, and Dirk Poschenrieder has the background and team in place to deliver on that promise immediately’’, says Elizabeth Egan.

Havas Consumer Health combines the experience and in-depth understanding of health and wellness marketing of Havas Health & You, the world's leading health and wellness communications company, with the creative and consumer-orientated excellence of the Havas Creative Network. The agency will work with clients across a range of categories including skincare and body treatments, functional foods, baby care, contraception, menopause, men's health, naturopathy, wearable tech and more.

"I am very much looking forward to my new role and would like to thank our holding company for their confidence in me," says the new Managing Director. We are in an exciting time where people are taking charge of their health and health decisions are increasingly being made directly by consumers. As people's choices become larger and more complex, brands simply have to do more. And that's where we come in. We build brands that improve physical, mental, and emotional well-being and empower people with the knowledge they need to make informed

decisions about their own health. We connect brands to consumers. And we believe that better knowledge means better health," adds Dirk Poschenrieder.

About Havas Consumer Health

Havas Consumer Health is a first-of-its-kind, omni-channel consumer healthcare agency, that believes better knowledge means better health.
With expertise across behavioral economics, content, influencer, distribution landscape, health equity, and holistic media planning and activation, Havas Consumer Health connects consumers and clients to bring about individualized focus on self-care, self-management, and self-choice.

About Havas

Founded in 1835 in Paris, Havas is one of the world's largest global communications networks, with more than 22,000 people in over 100 countries sharing one single mission: to make a meaningful difference to brands, businesses, and people. Havas has developed a fully integrated model through its 70+ Havas Villages around the world, covering all communication activities. The teams of the three business units, Havas Creative Network, Havas Media Network, and Havas Health & You, work together with agility and in perfect synergy to offer tailor-made, innovative solutions to clients who support them in their positive transformation. Havas is committed to building a diverse culture where everybody feels they belong and can be themselves and thrive. Havas integrated into Vivendi, a global leader in media, entertainment, and communications, in December 2017. Further information about Havas is available at www.havas.com.