| Title | Not Easy |
| Agency | Ogilvy |
| Campaign | Not Easy |
| Advertiser | IBM |
| Brand | IBM Watson |
| Date of First Broadcast/Publication | 2017 / 4 |
| Business Sector | IT Solutions & Professional Networks |
| Media Type | Digital |
| Length | |
| Production Company | Sonic Union |
| Art Director | Chad O'Connell |
| Copywriter | Tyler Carrington |
| Chief Creative Officer | Teddy Lynn |
| Creative Director | Aaron Mosher |
| Creative Director | David Yankelewitz |
| Creative Director | Viktor Jacobsson |
| Creative Director | Jens Sjobergh |
| Creative Director | Alvaro Masa |
| Designer | Jeff Robins |
| Designer | Mikey Rossitier |
| Production Company | Mill |
| Director | Emily Anderson |
| Producer | David Fowler |
| Producer | Kenny Pedini |
| Producer | Bindy St. Leger |
| Agency Producer | Andrew Fair |
| Agency Producer | Jenny Gadd |
| Agency Producer | Steve Ford |
| Agency Producer | Sarah Pascale |
| Editor | Ian Marks |
| Editor | Ian Bearce |
| Editor | Joe Simons |
| Editor | Matt Campbell |
| Executive Creative Director | Jeff Curry |
| Music & Sound Design | Karl Westman |
| Music & Sound Design | Mike Marinelli |