The series of eight-minute YouTube films stars interior designer and influencer Siobhan Murphy, and features a giant cube filled with products from Argos, a behavioural specialist and a real family who have lost their shopping intuition. Using the latest AI emotion-tracking technology the team monitors how the family emotionally respond as they are exposed to hundreds of latest products stocked by the nation’s well-loved retailer.
Philosophy
Argos unveils a new campaign by Ogilvy UK that will reset Britain’s relationship with interior design. Argos' data shows grey has become one of the most popular sofa colours in recent years. Yet how many of us can say grey is our favourite colour? With this campaign, the brand aims to free those trapped by the greige algorithm that influences so many of our home styling options. And instead, decorate their homes with the styles and colours that truly reflect their personality.