Ogilvy UK

London, United Kingdom
TitleAs early as five (Short Version)
Agency
Campaign As Early As Five
Advertiser Unilever
Brand Dove
Date of First Broadcast/Publication 2022
Business Sector Hygiene & Personal Care Products
Story More than half of Black mothers whose daughters have experienced hair discrimination say their daughters experienced the discrimination as early as 5 years old. And 8 of 10 of Black teens who experience discrimination have endured it by the age of 12. As part of its commitment to end race-based hair discrimination, Dove released a short film inspired by these research findings; "As Early As Five" is inspired by the far too many real stories of those who have experienced hair discrimination and bias in both schools and the workplace. The film depicts three scenarios of race-based hair discrimination experienced by a girl across all levels of school, all inspired by real life events.
Media Type Case Study
Length
Agency Creative Swift Agency
PR
Media Agency Mindshare
Director
Influencer Agency

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