• Agency Type

  • Full Service

• Core Competencies

  • Full Service
  • Digital
  • Social Media
  • Marketing/Creative Services
  • Shopper Marketing/Point of Sale/Sales promotion
  • Experiential
  • Branded Content/Entertainment
  • Market Research/Consulting
  • Public Relations
  • Media Buying/Planning
  • Events/Sponsoring
  • Branding/Naming/Product Development
  • Packaging/Design
  • Design
  • Visual/Sound Identity
  • Branding/Celebrity endorsement
  • Strategy and Planning
  • Healthcare
  • Financial
  • B2B
  • Political
  • Corporate Social Responsibility (CSR)
  • Retail
  • Entertainment
  • Travel and Tourism
  • Consumer

Philosophy & Competitive Advantages

Calling yourself The Disruption® Company not only is a bold statement, it’s a lot to live up to. We trademarked this commitment 30+ years ago and have no plans on stopping. Disruption has never been a catchphrase or trend. It’s a mindset. It’s a behavior. You don’t dabble in Disruption thinking. You embody it, day in and day out.

Backslash, our cultural intelligence unit powered by over 300 culture spotters across 45 countries helps us to turn today’s stories into tomorrow’s reality. 

Network Description

TBWA is The Disruption Company®.

We use creativity to help businesses challenge the status quo and capture an unfair share of the future. Named one of the World's Most Innovative Companies by Fast Company in 2023, 2022, 2021, 2020 and 2019, Adweek's 2022, 2021 and 2018 Global Agency of the Year and AdAge’s A-List 2022 Network of the Year.

We are a disruptive brand experience company that uses trademarked Disruption® methodologies to help businesses address their challenges and achieve transformative growth. Our collective has 11,000+ creative minds in over 40 countries, and also includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, TBWA\Media Arts Lab, TBWA\Health Collective and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald's, Nissan and Singapore Airlines. TBWA is part of Omnicom Group (NYSE: OMC). 

Trade Organizations

Australian Association of National Advertisers (Australia)
Australian Federation of Advertising (Australia)

Team

• Account Services : 36
• Marketing, Research & Strategic Planning : 4
• Creative Development : 32
• Production : 13
• Administration : 13
• Others : 2

Awards

Award	Distinction	Category	Brand	Year
MADC Creative Showcase		Design & Photography	NAB	2023
MADC Creative Showcase	Best In Show	Brand Experience	Vodka Cruiser	2023
MADC Creative Showcase		Brand Experience & Technology	Melbourne Writers Festival	2023
The Caples Awards	Bronze	Radical New Strategy	Vodka Cruiser	2023
The Caples Awards	Silver	PR	Vodka Cruiser	2023
The Caples Awards	Bronze	PR	Continental Tyres	2023
Spikes Asia	Gold Spikes Asia	Books	Who Gives a Crap	2024
The One Show	Bronze Pencil	Public Relations for Good	Who Gives a Crap	2024
ADFEST	Bronze	Casting	ANZ Bank	2021
ADFEST	GRANDE	STREET SIGNS & STREET FURNITURE	ANZ Bank	2020
ADFEST	Silver	EXHIBITIONS, EVENTS & PUBLIC ENVIRONMENT	ANZ Bank	2020
ADFEST	Gold	USE OF AMBIENT: LARGE SCALE	ANZ Bank	2020
D&AD Awards	graphite-pencil	Use of Integrated	ANZ Bank	2020
Cannes Lions International Festival of Creativity	Silver Lion	Consumer Services / Business to Business	ANZ Bank	2019
Cannes Lions International Festival of Creativity	Silver Lion	Transit	ANZ Bank	2019
Kinsale Shark Advertising Festival	Bronze	Ambient - Special Build	ANZ Bank	2019
Kinsale Shark Advertising Festival	Silver	Other	ANZ Bank	2019
MAD STARS	Crystal	Film Craft : Visual effects	Schweppes	2019
Spikes Asia	Gold Spike	Art Direction	ANZ Bank	2019
Spikes Asia	Grand Prix	Spatial & Sculptural Exhibitions and Experiences	ANZ Bank	2019
Spikes Asia	Gold Spike	Use of Ambient Media: Large Scale	ANZ Bank	2019
Spikes Asia	Grand Prix	Special Build	ANZ Bank	2019
Spikes Asia	Gold Spike	Sponsorship & Brand Partnership	ANZ Bank	2019
Spikes Asia	Silver Spike	Consumer Services / Business to Business	ANZ Bank	2019
D&AD Awards	Wood Pencil	Use of Events	ANZ Bank	2018
Cannes Lions International Festival of Creativity	Bronze Lion	Sponsorship & Partnership	ANZ Bank	2017
Cannes Lions International Festival of Creativity	Bronze Lion	Financial Products & Services	ANZ Bank	2017
Cannes Lions International Festival of Creativity	Bronze Lion	Financial Products & Services	ANZ Bank	2017
D&AD Awards	Graphite Pencil	Use of Events	Love Has No Labels	2017
D&AD Awards	Wood Pencil	Use of Events	Love Has No Labels	2017
D&AD Awards	Wood Pencil	Casting for Film Advertising	ANZ Bank	2017
D&AD Awards	Wood Pencil	Creative B2C Campaign*	ANZ Bank	2017
D&AD Awards	Graphite Pencil	Use of Events	ANZ Australia	2017
Spikes Asia	Bronze	Financial Products & Services, Commercial Public Services, B2B Products & Services	ANZ Bank	2017
Spikes Asia	Bronze	Business Citizenship / Corporate Responsibility & Environmental	ANZ Bank	2017
Spikes Asia	Gold	Social Purpose	ANZ Bank	2017
Spikes Asia	Gold	Financial Products & Services, Commercial Public Services, B2B Products & Services	ANZ Bank	2017
Spikes Asia	Bronze	Financial Products & Services, Commercial Public Services, B2B Products & Services	ANZ Bank	2017
Spikes Asia	Bronze	Direction	ANZ Bank	2017
Cannes Lions International Festival of Creativity	Bronze Lion	Financial Products & Services	ANZ Bank	2016
Cannes Lions International Festival of Creativity	Gold Lion	Financial Products & Services	ANZ Bank	2016
ADFEST	Gold	Exhibitions, Events & Public Environment	ANZ Australia	2015
ADFEST	Bronze	Best Use of Social Media	3AW	2015
ADFEST	Gold	Direct Campaign for Retention Loyalty	ANZ Australia	2015
ADFEST	Gold	Direct Ambient: Large Scale	ANZ Australia	2015
ADFEST	Gold	Best Use Of Experiential/Guerilla Marketing	ANZ Australia	2015
ADFEST	Gold	Best Use Of Ambient: Large Scale	ANZ Australia	2015
ADFEST	Gold	Best Use Of Outdoor & Transit	ANZ Australia	2015
ADFEST	Bronze	Sponsorship/Partnership Campaign	ANZ Australia	2015
ADFEST	Silver	Ambient Promotion: Large Scale	ANZ Australia	2015
ADFEST	Gold	Event & Field Marketing	ANZ Australia	2015
ADFEST	Gold	Guerilla Marketing	ANZ Australia	2015
ADFEST	Gold	Ambient: Large Scale	ANZ Australia	2015
Cannes Lions International Festival of Creativity	Bronze Lion	Financial Products & Services	ANZ Australia	2015
D&AD Awards	Graphite Pencil	Use of Social Media	ANZ Australia	2015
D&AD Awards	Wood Pencil	Innovative Media	ANZ Australia	2015
D&AD Awards	Wood Pencil	Brand Experience & Environments	ANZ Australia	2015
D&AD Awards	Graphite Pencil	Ambient	ANZ Australia	2015
D&AD Awards	Wood Pencil	Advertising & Marketing Communications - Brand	ANZ Australia	2015
Spikes Asia	Grand Prix	Use of Social in a Direct Marketing Campaign	3AW	2015
The New York Festivals Advertising Awards	First Prize Award	Ambient: Products & Services: Financial & Investment Services	ANZ Australia	2015
The New York Festivals Advertising Awards	First Prize Award	Use Of Medium: Ambient	ANZ Australia	2015
The New York Festivals Advertising Awards	First Prize Award	Use Of Medium: Live Events	ANZ Australia	2015
The New York Festivals Advertising Awards	Grand Prize Award	Products & Services: Financial & Investment Services	ANZ Australia	2015
Cannes Lions International Festival of Creativity	Bronze Lion	Financial Products & Services	ANZ Australia	2014
Cannes Lions International Festival of Creativity	Bronze Lion	Use of Direct Marketing Ambient Media: large scale	ANZ Australia	2014
Cannes Lions International Festival of Creativity	Bronze Lion	Financial Products & Services	ANZ Australia	2014
Cannes Lions International Festival of Creativity	Grand Prix	Ambient	ANZ Australia	2014
Cannes Lions International Festival of Creativity	Bronze Lion	Financial Products & Services	ANZ Australia	2014
Cannes Lions International Festival of Creativity	Silver Lion	Corporate Responsibility	ANZ Australia	2014
Cannes Lions International Festival of Creativity	Silver Lion	Financial Services	ANZ Australia	2014
LIA	Silver	Integration	ANZ Australia	2014
LIA	Bronze	Interactive Installations	ANZ Australia	2014
LIA	Silver	Experiential	ANZ Australia	2014
LIA	Silver	Banking/Financial/Insurance	ANZ Australia	2014
The New York Festivals Advertising Awards	Bronze World Medal	Live Events	Nissan	2013
The New York Festivals Advertising Awards	Silver World Medal	Product/Brand Launch or Re-launch	Nissan	2013
Cannes Lions International Festival of Creativity	Grand Prix	Fast Moving Consumer Goods, Excl. Beverages.	adidas	2007
The One Show	Bronze	Outdoor - Single	Sony Playstation Portable (PSP)	2007
The One Show	Bronze	Innovative Use of Media - Outdoor: Single	Sony Playstation Portable (PSP)	2007
The One Show	Bronze	P.O.P. and In-Store - Single	adidas	2007
Cannes Lions International Festival of Creativity	Bronze Lion	Clothing, Footwear & Accessories	Grosby	2005
CAXTON Awards	Winner	Best B&W Campaign	The Big Issue Magazine	2002
CAXTON Awards	Winner	Best Small Space	The Big Issue Magazine	2002
CLIO Awards	Gold	Best TV/Cinema	Moonlight Cinema	2002
MADC Awards	Bronze	Best Small Space	The Big Issue Magazine	2002
MADC Awards	Bronze	Best Small Space Campaign	The Big Issue Magazine	2002
AWARD / Australasian Writers and Art Directors	Entrant	Television Commercials	Moonlight Cinemas	2000
AWARD / Australasian Writers and Art Directors	Entrant	Animation (non-computer)		2000
AWARD / Australasian Writers and Art Directors	Entrant	TVC - Community Service	Windana Society	2000
AWARD / Australasian Writers and Art Directors	Entrant	Individual		2000
AWARD / Australasian Writers and Art Directors	Finalist	Craft in Television and Cinema - Non Computer Generated Animation	Grosby	2000
AWARD / Australasian Writers and Art Directors	Finalist	TV Commercials - Less Than 30 Seconds	Seek	2000
LIA	Entrant	Television/Cinema: Low Budget	Moonlight Cinemas	2000

Clients

Advertiser	Brand	Business Sector	Type of Work	since
National Australia Bank	NAB	Banking, Finance, Law & Insurance	Television & Cinema Digital Print Promotion & Event Outdoor/Out of Home Public Relations Research & Others
adidas	adidas	Sportswear	Television & Cinema Print Digital
Australian Department of Health & Ageing	Australian Department of Health & Ageing	Institutional/Public Interest/Non-Profit Org.	Television & Cinema Radio Print Direct Marketing
Australian Electoral Commission	Australian Electoral Commission	Government Information & Services	Television & Cinema Radio Print Outdoor/Out of Home Public Relations
Australian Taxation Office	Australian Taxation Office	Government Information & Services	Television & Cinema Radio Digital
Bic	Bic	Stationery & Office Supplies	Television & Cinema
Simplot	Birds Eye, I&J, Sealord, Chiko	Frozen food	Television & Cinema Radio Print Outdoor/Out of Home Digital
MasterFoods	Dolmio, Twix, Mars	Candy Bars	Television & Cinema Radio Outdoor/Out of Home Digital Promotion & Event
Dorf Clark Industries Limited	Dork Clark Industries Limited	Home Furniture	Television & Cinema Print Digital Research & Others Direct Marketing Promotion & Event
Dunlop Slazenger	Dunlop, Slazenger, Maxfli, Niblick, Everlast	Leisure & Sport Equipment	Television & Cinema Print Digital Direct Marketing
Everlast	Everlast	Leisure & Sport Equipment	Print Digital Direct Marketing
GMC	GMC	Tools, Do-It-Yourself Products	Television & Cinema Print Digital Direct Marketing
Grosby	Grosby	Shoes	Television & Cinema Radio Outdoor/Out of Home Digital Promotion & Event Media Buying & Planning
Moonlight Cinemas	Moonlight Projects	Cinemas & Theatres	Television & Cinema
MS Society of Australia	MS Society of Australia	Disease Awareness, Support Groups & Associations	Television & Cinema
Nissan Motor Corp.	Nissan	Cars	Television & Cinema Radio Print Outdoor/Out of Home Digital Direct Marketing
Beiersdorf AG	Nivea	Cosmetics, Beauty Products & Perfumes	Television & Cinema Print
Holeproof	Rio, Antz Pantz, Underdacks	Apparel, Fashion & Footwear	Television & Cinema Radio Outdoor/Out of Home Digital Promotion & Event
Royal Women's Hospital	Royal Womens Hospital Foundation	Hospitals, Healthcare facilities & Medical Services	Radio Print Digital Research & Others Public Relations Media Buying & Planning
Dunlop Bedding	Sleepmaker	Home Furniture	Television & Cinema Print Digital Research & Others Direct Marketing Promotion & Event
TEAC	TEAC	Consumer Electronics & Audio-Visual	Television & Cinema Radio Print Outdoor/Out of Home Digital
The Big Issue	The Big Issue	Newspapers, Magazines, Books	Television & Cinema
Thirteenth Beach Gold Links	Thirteenth Beach Gold Links	Culture, Leisure & Sport	Radio Print Digital
Visy Industries	Visy Industries	Environmental & Ecological Issues	Television & Cinema Radio Print Outdoor/Out of Home Digital Packaging, Branding & Design Promotion & Event
Yering Station	Yering Station	Wines, Champagnes	Radio Print Outdoor/Out of Home Digital Packaging, Branding & Design Promotion & Event
National Foods Dairy Food Ltd	Yogo, Fruche, Le Rice, Big M, Classic	Milk & Cold Desserts	Television & Cinema Digital