TitleTHE IMPOSSIBLE CHOICE
Agency
Campaign THE IMPOSSIBLE CHOICE
Advertiser ST. JUDE CHILD CARE CENTER
Brand ST. JUDE CHILD CARE CENTER
Date of First Broadcast/Publication 2024 / 3
Business Sector Hospitals, Healthcare facilities & Medical Services
Tagline THE IMPOSSIBLE CHOICE
Story The film showcases the stories of two children struck by the evil of cancer and how the Centre’s warden has to decide which child’s life is worth saving. With words like, “This is Warden Pillai and he hates his job. He has two files in his hand but he can choose only one,” the film compels one to think about the fate of the children suffering from Cancer. The screen then pops up with a QR code for audiences to easily make donations. The film also highlights the difficulties faced by parents in finding a safe affordable place to stay while their children are undergoing cancer treatment. St. Jude India ChildCare Centres (also known as St. Judes) is a non-profit organisation in India. St Judes India provides free-of-charge shelter and holistic care to children who are undergoing cancer treatment along with their families. It aims at creating a safe and clean environment for children suffering from cancer. The centre provides them with the physical and emotional necessities that will give them a better chance of beating Cancer.
Media Type Web Film
Length
Market India
More Information https://stjudechild.org/
DIRECTOR (HUNGRY FILMS)
PRODUCER (HUNGRY FILMS)
Chief Creative Officer (INDIA)
Chief Creative Officer (INDIA)
Chief Creative Officer (INDIA)
Executive Creative Director
Group Creative Director
Creative Director
Creative Director
Creative Supervisor
Director of Photography (DOP)
Music Director
Associate Producer
Line Producer
Production Designer
Post-production Supervisor
Editor

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