| Title | Nissan IPR: Mummy |
| Agency | TBWA\RAAD |
| Campaign | Keep Asking Why |
| Advertiser | Nissan Motor Corp. |
| Brand | Nissan |
| Date of First Broadcast/Publication | 2023 / 11 |
| Business Sector | Cars |
| Story | Nissan's regional Intellectual Property Rights (IPR) campaign, "Keep Asking Why," redefines the narrative surrounding counterfeit parts awareness through a delightful blend of humor and innovation. In contrast to competitors who rely on scare tactics, Nissan's strategy introduces an element of enjoyment into this critical issue. By emphasizing the power of "WHY," the campaign transforms questioning into an adventure, captivating audiences with eccentric characters and encouraging a reassessment of the authenticity of automotive parts. "Keep Asking Why" transcends the traditional bounds of a campaign; it evolves into an interactive movement, urging individuals to become their own safety detectives and contributing to a world where authentic parts reign supreme. Embark on this journey, keep asking, and drive with confidence alongside Nissan! |
| Media Type | Television |
| Length |