Title | Not Just A Pretty Hairstyle |
Agency | Ponce MullenLowe |
Campaign | Not just a pretty hairstyle |
Advertiser | Unilever |
Brand | Axe |
Date of First Broadcast/Publication | 2016 / 5 |
Business Sector | Deodorants |
Story | In a series of vignettes, we see men with “impressive” skills. They can fry an egg without breaking the yolk, level a table with just a fold of cardboard, name the stars and even fold fitted sheets. They speak “un poquito Español”, have green fingers, and chop onions without shedding a tear. No, these guys are not just a pretty hairstyle. In fact, Axe Styling makes great hair easy – so men can develop other skills. |
Media Type | Television |
Length | |
Executive Creative Director | Luigi Ghidotti |
Executive Creative Director | Hernan Ponce |
Account Supervisor | Catalina Aguirre |
Account Executive | Rodrigo Acuna |
Account Planner | Mercedes Roldan |
Head of TV | Roberto Carsillo |
Director | Megaforce |
Production Company | Primo-Iconoclast |
Executive Producer | Gaby Carcova |
Executive Producer | Nathalie le Caer |
Editor | Nicolas Larrouquere |
Music | Salmon Osado |