TitleNot Just A Pretty Hairstyle
Agency
Campaign Not just a pretty hairstyle
Advertiser Unilever
Brand Axe
Date of First Broadcast/Publication 2016 / 5
Business Sector Deodorants
Story In a series of vignettes, we see men with “impressive” skills. They can fry an egg without breaking the yolk, level a table with just a fold of cardboard, name the stars and even fold fitted sheets. They speak “un poquito Español”, have green fingers, and chop onions without shedding a tear. No, these guys are not just a pretty hairstyle. In fact, Axe Styling makes great hair easy – so men can develop other skills.
Media Type Television
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