| Title | Eat Like Your Avatar |
| Agency | Ogilvy Paris |
| Campaign | Eat Like Your Avatar |
| Advertiser | Interbev |
| Brand | Interbev |
| Date of First Broadcast/Publication | 2024 / 4 |
| Business Sector | Food |
| Story | INTERBEV, a French interprofession that promote flexitarianism with its campaign “Love meat, eat it better”, have launched the “Eat like your avatar” operation in collaboration with French gamer Valouzz. In video games, gamers spend an enormous amount of time concocting recipes that earn them extra performance points. Healthy, well-balanced meals. Their avatar, in theory, is eating as if a flexitarian. Whereas, in real life, unlike their avatar, gamers eat whatever they can get their hands on. Even with good intentions to eat better, they don't really know how. Valouzz, a YouTube star who made his name via his channel alternating between vlogging personal adventures and gameplay sequences, took the challenge: for a fortnight, he had to eat and cook the same foods and recipes as those unlocked by his avatar in the famous adventure game Zelda. On his social platforms, Valouzz chronicled his experience during the 15 day challenge. Like a logbook, it's a real dive into his daily life, where all his challenges, joys and difficulties are shared, and above all the benefits this challenge has brought him. Watch the short documentary that has already racked up over 285K views. |
| Media Type | Digital |
| Length | |
| President | Mathieu Plassard |
| President | Matthieu Elkaim |
| Chief Creative Officer | Matthieu Elkaim |
| Art Director | Thomas Chatenay |
| Copywriter | quentin burette |
| Business Director | Romain Bruneau |
| Account Manager | Marjory Law |
| Account Executive | Félix Brugnon |
| Head of Production | Aurélie Appert |
| Account Assistant | Sofiann Boutaïb |
| MOTION DESIGN | Quentin Lohr |
| Sound Designer | Nicolas Brandel |