| Title | CA Lottery: 12 Years of Play |
| Agency | David&Goliath |
| Campaign | California Lottery: 12 Years of Play |
| Advertiser | California Lottery |
| Brand | Case Study |
| Posted | January 2024 |
| Business Sector | Automotive |
| Story | Over 12 years ago, CA Lottery tapped D&G to boost its sales and relevance to a younger playership. In this case study, you’ll see how we helped shift the Lottery’s perception to stand for something bigger than the win. |
| Media Type | Case Study |
| Length |