| Title | This or That |
| Agency | David&Goliath |
| Campaign | Hamsters |
| Advertiser | Kia Motors |
| Brand | Kia |
| Posted | May 2010 |
| Product | Soul |
| Business Sector | Cars |
| Tagline | The Power to Surprise |
| Media Type | Television |
| Length | |
| Market | United States |
| Production Company | Partizan New York |
| Creative Director | Colin Jeffery |
| Copywriter | Noah Phillips |
| Art Director | Rodrigo Butori |
| Agency Producer | Carol Lombard |