Philosophy & Competitive Advantages

Disruption is the most powerful way to build iconic brands. It is a method and a set of tools, created, copyrighted and continually developed by TBWA.

Disruption works on many levels. When focused on the experience or the execution, it creates distinction and memorability. But its real superpower is in shaping long-term platforms. They are the springboards for creativity and sustained business success.

Disruption is not destruction; it’s creation. It’s the antidote to incrementalism. From its outset, our Disruption® methodology has always been about business transformation.

The foundation of a disruption platform is research, data and cultural relevance. The same methodology and tools are used locally here in Finland, across the Nordics, and in the over 300 agencies we around the world. We can build you a team with a set of skills that helps you succeed anywhere.

Network Description

TBWA is The Disruption Company®.

We use creativity to help businesses challenge the status quo and capture an unfair share of the future. Named one of the World's Most Innovative Companies by Fast Company in 2023, 2022, 2021, 2020 and 2019, Adweek's 2022, 2021 and 2018 Global Agency of the Year and AdAge’s A-List 2022 Network of the Year.

We are a disruptive brand experience company that uses trademarked Disruption® methodologies to help businesses address their challenges and achieve transformative growth. Our collective has 11,000+ creative minds in over 40 countries, and also includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, TBWA\Media Arts Lab, TBWA\Health Collective and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald's, Nissan and Singapore Airlines. TBWA is part of Omnicom Group (NYSE: OMC). 

Contacts

Sami Tikkanen
CEO

New Business

Stephanie Bardy
Head of New Business

Public Relations

Paula Sonne
Head of Eleven PR

Team

Number of Employees: 135
Sami Tikkanen
CEO
Marco Mäkinen
SVP, Strategy & New Business
Alex Pineda
Chief Creative Officer
Phone: 0567050539
Stephanie Bardy
Head of New Business
Paula Sonne
Head of Eleven PR
Juha-Matti Raunio
VP, Integrated Production, Screen
Mikko Pietilä
Head of Next

Campaigns

Awards

Award Distinction Category Brand Year
KIAF Silver Out Of Home Advertising CMI Martti Ahtisaari Peace Foundation 2023
KIAF Bronze Activation Campaigns CMI Martti Ahtisaari Peace Foundation 2023
Art Directors Club of Europe Bronze Campaign Craft - Photography Helsinki Pride 2023
Art Directors Club of Europe Bronze Campaign Craft - Photography Helsinki Pride 2023
Art Directors Club of Europe Bronze Campaign Craft - Photography Helsinki Pride 2023
Eurobest Bronze Not-for-profit / Charity / Government CMI Martti Ahtisaari Peace Foundation 2023
Eurobest Gold Applied Innovation Fortum + Fishheart 2023
Art Directors Club of Europe Bronze Award Integrated and Innovation for Non-profit/Public Service/NGO City of Lahti 2022
Art Directors Club of Europe Bronze Award Special Outdoor City of Lahti 2022
Epica Awards Silver Media Helsingin Sanomat 2018
Art Directors Club of Europe Bronze Award Digital Screens Helsinki Airport 2022
Epica Awards Bronze Media Innovation - Traditional Media Helsingin Sanomat 2018
Art Directors Club of Europe Gold Award Communication Ideas National League of Finland/Football Association of Finland/Nike 2022
CRESTA Bronze BRAND PURPOSE City of Lahti 2022
Art Directors Club of Europe Silver Typography Helsingin Sanomat 2021
Art Directors Club of Europe Silver PR / Events Football Association of Finland 2021
Art Directors Club of Europe Bronze Product / Service Innovation TietoEVRY 2021
Art Directors Club of Europe Silver PR / Events TietoEVRY 2021
Art Directors Club of Europe Silver Typography TietoEVRY 2021
Art Directors Club of Europe Silver Interactive Campaigns TietoEVRY 2021
Cannes Lions International Festival of Creativity Bronze Lion Illustration: Outdoor Burger King 2021
D&AD Awards Wood Pencil Typography/New Realities & Emerging Media TietoEVRY 2021
D&AD Awards Graphite Pencil Type Design/Multi-Style Helsingin Sanomat 2021
Eurobest Grand Prix Digital & Interactive Design Helsingin Sanomat 2021
Eurobest Gold Brand & Communications Design Helsingin Sanomat 2021
Art Directors Club of Europe Gold Point of sale experience and activation Alko 2020
Eurobest Innovation Applied Innovation Fortum Circo 2020
Eurobest Bronze Travel, Leisure, Retail, Restaurants & Fast Food Chains Burger King 2020
Eurobest Bronze Outdoor Burger King 2020
Eurobest Gold Social Behaviour Prisma 2020
Eurobest Bronze 360 integrated brand experience Prisma 2020
Eurobest Silver Customer Retail / In-Store Experience Prisma 2020
Eurobest Bronze Customer Retail / In-Store Experience Alko 2020
Art Directors Club of Europe Gold Social Responsibility Campaigns Helsingin Sanomat 2019
Art Directors Club of Europe Gold New Use of Media Helsingin Sanomat 2019
Art Directors Club of Europe Gold Poster Advertising Helsingin Sanomat 2019
Art Directors Club of Europe European Star Poster Advertising Helsingin Sanomat 2019
Art Directors Club of Europe Silver Ambient Media Zerobnb 2019
Art Directors Club of Europe Nomination Public Service & Charity Campaigns Diak 2019
Cannes Lions International Festival of Creativity Silver Lion Media Relations Helsingin Sanomat 2019
CLIO Awards Bronze Cause Related Helsingin Sanomat 2019
CLIO Awards Gold Takeover Helsingin Sanomat 2019
Effie Awards Europe Gold Best of the Best- Media Innovation/Idea Helsingin Sanomat 2019
The One Show Bronze Out of Home / Billboards & Transit Helsingin Sanomat 2019
Art Directors Club of Europe Silver Poster Advertising Helsingin Sanomat 2018
Cannes Lions International Festival of Creativity Bronze Lion Use of Branded Content created for Digital or Social Helsinki Airport 2018
Eurobest Silver Media / Entertainment Helsingin Sanomat 2018
Eurobest Bronze Use of Print / Outdoor Helsingin Sanomat 2018
Eurobest Bronze Media / Entertainment Helsingin Sanomat 2018
Eurobest Bronze Use of Stunts VR 2018
Eurobest Bronze Live Experience Games VR 2018
The One Show Bronze Events & Experiential Helsinki Airport 2018
Eurobest Bronze Use of Outdoor Helsinki Police Department 2017
Eurobest Bronze Public Sector Helsinki Police Department 2017
Eurobest Silver Integrated Content Campaign Ten Famous Brands in Finland 2014
Cannes Lions International Festival of Creativity Gold Lion Other Digital Channels adidas 2013
Cannes Lions International Festival of Creativity Silver Lion User Experience adidas 2013
Cannes Lions International Festival of Creativity Bronze Best Use Of Mobile Devices adidas 2013
Cannes Lions International Festival of Creativity Bronze Lion Best Use Of Digital Media adidas 2013
Cannes Lions International Festival of Creativity Bronze Lion Networked Mobile Technology adidas 2013
Eurobest Gold Integrated Mobile Campaigns adidas 2013
Eurobest Bronze Best use of digital media adidas 2013
Eurobest Silver Other Digital Channels adidas 2013
Eurobest Silver User Experience adidas 2013
Eurobest Grand Prix Best User Experience adidas 2013
The Golden Drum Awards Golden Drum Grand Prix Point of sale communication adidas 2013
The Golden Drum Awards Golden Drum New or innovative adidas 2013
The Golden Drum Awards Golden Drum Mobile adidas 2013
The Golden Drum Awards Golden Drum Grand Prix Interactive tools and other digital solutions adidas 2013
Cannes Lions International Festival of Creativity Bronze Lion Best Use Of Social Media Nissan 2012
CLIO Awards Silver Product/ Service Young Director Awards 2011
CRESTA Winner Television Young Director Award by CFP-E/SHOTS 2011
The Golden Drum Awards Silver Drum Leisure, entertainment, culture & education Young Director Award by CFP-E/SHOTS 2011
The Golden Drum Awards Silver Drum Leisure, entertainment, culture & education Young Director Award by CFP-E/SHOTS 2011
The New York Festivals Advertising Awards Gold World Medal Business Products/Services Young Director Awards 2011
Young Director Award YDA Film Young Director Award by CFP-E/SHOTS 2011
Cannes Lions International Festival of Creativity Silver Lion Corporate image & information Young Director Awards 2010
Cannes Lions International Festival of Creativity Silver Lion Business equipment & services Young Director Awards 2010
Cannes Lions International Festival of Creativity Gold Lion Direct Response Broadcast: TV, radio & infomercials Young Director Awards 2010
Cannes Lions International Festival of Creativity Silver Lion Corporate image & information Young Director Awards 2010
CRESTA Winner Young Director Awards 2010
CRESTA Winner 2010
Epica Awards Bronze Online Films Young Director Awards 2010
Epica Awards Gold Professional Services Young Director Awards 2010
Eurobest Bronze Business Products & Services Young Director Awards 2010
Eurobest Gold Business Equipment & Services Young Director Awards 2010
International Advertising Festival Golden Hammer Grand Prix Young Director Awards 2010
International Advertising Festival Golden Hammer Gold Services (tourism, entertainment, sports, mass media, culture, education) Young Director Awards 2010
LIA Silver Entertainment Young Director Awards 2010
LIA Bronze Direction Young Director Awards 2010
The Golden Drum Awards Silver Drum Health & beauty 2010
The Golden Drum Awards Golden Drum Corporate advertising Young Director Awards 2010
The Intercontinental Advertising Cup (The Cup) / ICAC Cup Winner Best of Products & Services / Best of Corporate Young Director Awards 2010
Epica Awards Gold Professional Equipment & Services Young Director Award 2009
The Golden Drum Awards Silver Drum Campaign Media Young Director Award 2009
The Golden Drum Awards Silver Drum Campaign Media Young Director Award 2009
Eurobest Eurobest Bronze Toiletries & OTC Pharmacy Aricept 2007
The New York Festivals Advertising Awards Silver World Medal Medical Products Aricept 2007
ACT Responsible Tributes Union of Finnish Feminists 2006
ACT Responsible Tributes Amnesty International 2006
ACT Responsible Tributes Amnesty International 2006
ACT Responsible Tributes Amnesty International 2006
CRESTA Winner Press Commercial Film Producers Of Europe & Shots 2006
CRESTA Winner Press Commercial Film Producers Of Europe & Shots 2006
CRESTA Winner Press Commercial Film Producers Of Europe & Shots 2006
Eurobest Eurobest Bronze Corporate Image Alzheimer's Day Awareness 2006
Eurobest Shortlist Corporate Image Alzheimer's Day Awareness 2006
Eurobest Shortlist Advertising & Media Commercial Film Producers Of Europe & Shots 2006
Eurobest Shortlist Advertising & Media Commercial Film Producers Of Europe & Shots 2006
Golden Award of Montreux Gold Medal Entertainment Veikkaus Betting 2006
International Advertising Festival Red Apple Silver Media projects. Best use of the media carrier Alzheimer's Day Awareness 2006
International Advertising Festival Red Apple Gold Media projects. Best use of the media carrier MTV3 & design year 2005 2006
International Advertising Festival Red Apple Gold for the campaign Print advertising. Tourism and entertainment Commercial Film Producers Of Europe & Shots 2006
International Advertising Festival Red Apple Gold for the campaign Print advertising. Tourism and entertainment Commercial Film Producers Of Europe & Shots 2006
International Advertising Festival Red Apple Gold for the campaign Print advertising. Tourism and entertainment Commercial Film Producers Of Europe & Shots 2006
International Advertising Festival Red Apple Gold TV and cinema advertising. Mass Media Helsinki Central Park Rock '06 2006
The Golden Drum Awards Silver Drum Media Campaigns MTV3 & design year 2005 2006
The Golden Drum Awards Silver Drum TV Helsinki Central Park Rock '06 2006
Cannes Lions International Festival of Creativity Bronze Lion Street Furniture Amnesty International 2005
Eurobest Eurobest Silver Entertainment & Leisure Veikkaus Betting 2005
Eurobest Eurobest Silver Campaign Advertising & Media Commercial Film Producers Of Europe & Shots 2005
Eurobest Eurobest Silver Campaign Advertising & Media Commercial Film Producers Of Europe & Shots 2005
Eurobest Eurobest Silver Campaign Public Awareness Messages Amnesty International 2005
Eurobest Eurobest Silver Campaign Public Awareness Messages Amnesty International 2005
Eurobest Eurobest Silver Campaign Public Awareness Messages Amnesty International 2005
Eurobest Eurobest Silver Campaign Advertising & Media Commercial Film Producers Of Europe & Shots 2005
Eurobest Eurobest Bronze Ambient: Special Build Amnesty International 2005
International Advertising Festival Red Apple Gold Tourism and entertainment Veikkaus Betting 2005
International Advertising Festival Red Apple Gold Tourism and entertainment Veikkaus Betting 2005
International Advertising Festival Red Apple Silver Print Social advertising Amnesty International 2005
The Golden Drum Awards Silver Drum Media Awards The Finnish national lottery 2005
The Golden Drum Awards Bronze Drum Print Ads, Posters Commercial Film Producers Of Europe & Shots 2005
The Golden Drum Awards Silver Drum TV Ads Veikkaus Betting 2005
The Golden Drum Awards Bronze Drum Media Awards Amnesty International 2005
Epica Awards Winner Business Services Young Director Award 2002
International Food and Beverage Creative Excellence Awards - FAB Awards FAB Award Baking / Sweet Foods Vaasan & Vaasan 2002
CLIO Awards Silver Foods Belette 2001
International Food and Beverage Creative Excellence Awards - FAB Awards Finalist Dairy Products Belette 2001
International Food and Beverage Creative Excellence Awards - FAB Awards Finalist Baking / Sweets Foods Ruispalat 2001
International Food and Beverage Creative Excellence Awards - FAB Awards Finalist Baking / Sweets Foods Ruispalat 2001
International Food and Beverage Creative Excellence Awards - FAB Awards Finalist Baking / Sweets Foods Ruispalat 2001
Epica Awards Finalist Recreation & Leisure Finnish Football Pools 2000
Epica Awards Finalist Business Services CFP Europe - Young Directors Award 2000
Epica Awards Finalist Automotive & Accessories Nokian Winter Tyres 2000
Epica Awards Finalist Automotive & Accessories Nokyan Winter Tyres 2000
Epica Awards Finalist Recreation & Leisure Finnish Football Pools 2000
Epica Awards Finalist Public Interest Finnish Red Cross 2000
Epica Awards Finalist Dairy Products Belette 2000
LIA Finalist Television/Cinema: Dot.Coms Belette 2000
Epica Awards Winner Dairy Products Valio 1999
Epica Awards Winner Automotive & Accessories Nokian 1999